Kicking Off Our Efforts

In 2025, we are aiming to engage and support the soccer community through...

MORE PLACES TO PLAY

Advocacy Tools: Proof points and research to help secure funding and develop, unlock, and improve places to play
Coalition Building: Guidance and strategies for bringing together local stakeholders to champion and support the development of new places to play
Best Practices: Inspiration, tools, and how-to guides for developing soccer spaces, including single fields, small-sided courts, rooftop spaces and court conversions
Scale: Unlocking resources to scale the successful soccer space build projects in communities across America

Policy: Providing assets to support interactions with school boards, elected officials, and foundations
Collaboration: Ensuring those bringing soccer to their communities, including clubs, leagues, members, sponsors and donors are working together to drive common outcomes
Scale: Sharing learnings, tools, case studies, guidelines and research from programs successful in integrating into schools
Pathways: Organizing and supporting more Middle School and High School leagues

Access: Developing a new soccer hub, amalgamating all resources servicing soccer in communities
Support: Tools, case studies, and research from successful programs funded by Innovate to Grow grantees
Connections: Contact and funding information for established and successful programs to save time and increase impact
Toolkits: How-to guides and practical resources to help bring soccer to local communities

Awareness: Launching a campaign ahead of the 2026 FIFA World Cup to drive participation at every level of the game
Assets: Creating a suite of marketing and activation assets to increase awareness and how to get involved
Guidelines: Comprehensive messaging for local and national media engagements; to amplify a lasting soccer legacy
Up-to-date: Information and data to communicate the benefits of soccer and where it can be accessed