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Inspired by the U.S. Women’s National Team, shebelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation.
As one of the most popular women’s teams in the United States, the WNT is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the U.S. Women's National team inspires new generations of young girls and women to be better and strive for better. They inspire them to believe.
In a culture where young girls are often influenced by outdated gender norms, it is the mission of shebelieves to empower girls to reach their dreams. You and your organization can join this mission by spreading messages of positivity and showcasing your athletes and their stories as examples of hope and success.
The empowerment of young women and girls is not an overnight objective but a permanent movement that can impact millions, because when girls and women succeed, we all succeed. Join us by using #shebelieves or #shebelievescup to broaden the awareness of this campaign that impacts every young girl and woman with a dream around the globe.
At U.S. Soccer, we believe soccer is more than a sport; it is a force for good. Through the annual shebelieves summit presented by Deloitte, we aim to empower the next generation of women to define success and to achieve their goals, on and off the playing field.
The 2025 shebelieves cup, presented by Visa, featured the USWNT, Japan, Australia and Colombia. The competition ran from Feb. 20 until Feb. 26 and matches will be hosted in Houston, Glendale and San Diego. Japan defeated the USWNT in the tournament finale to claim the 2025 shebelieves cup title.