BODYARMOR Becomes Official Hydration Partner of U.S. Soccer

WHITESTONE, N.Y. (March 6, 2024) – BODYARMOR was announced today as the Official Hydration Partner of the U.S. Soccer Federation (U.S. Soccer). To support the new partnership, BODYARMOR is also teaming up with up-and-coming U.S. Soccer stars and sister duo Alyssa and Gisele Thompson as they prepare for an exciting year ahead.

As part of BODYARMOR’s agreement with U.S. Soccer, the brand will hydrate all U.S. Soccer players – including the U.S. Men’s and Women’s National Teams – with its BODYARMOR SportWater products on sidelines at matches and practices, and off-the-field in locker rooms and training facilities.

“We’re thrilled to add BODYARMOR to the U.S. Soccer family during such a pivotal time for the sport in our country,” said U.S. Soccer Vice President of Partnership Development Dan Gaiman. “Their commitment to growing the game aligns perfectly with the Federation’s strategic pillars and further enhances our broader partnership with Coca-Cola.”

Additionally, BODYARMOR’s logo and branding will be featured on equipment including coolers, cups, squirt bottles and towels on U.S. Soccer sidelines and tournaments beginning in 2024. BODYARMOR and U.S. Soccer will also collaborate on exclusive custom content and key media integrations featuring top players – including longstanding BODYARMOR partner, Alex Morgan, as well as newcomers Alyssa and Gisele Thompson.

Alyssa, 19, and Gisele, 18, recently became the youngest sister duo to play together when Gisele joined Alyssa on their Los Angeles-based soccer team. Alyssa Thompson also made history last year in the World Cup as the 2nd-youngest player to compete in the tournament in USWNT history.

“It’s encouraging to receive support from BODYARMOR early in our careers given their commitment to the future of the sport and the new generation of athletes,” said Alyssa Thompson. “Seeing the foundation the brand has in soccer, and having role models like Alex Morgan on their roster, makes us proud to join Team BODYARMOR.”

The new, wide-ranging partnership further builds upon BODYARMOR’s existing commitment to the larger soccer community. Since 2019, BODYARMOR has been the Official Sports Drink of Major League Soccer – and in 2022, BODYARMOR announced a long-term partnership with U.S. Soccer superstar, Alex Morgan.

“The U.S. Soccer Federation is the gold-standard for the sport, and we couldn’t be more excited to partner with them during a pivotal time for the BODYARMOR and for soccer in the US,” said Tom Gargiulo, CMO of BODYARMOR Sports Nutrition. “As a go-to option for those in need of hydration, we’re proud to be able to provide better-for-you options to the next generation of American soccer stars both on and off the pitch.”
BODYARMOR has been disrupting the world of sports hydration for over a decade by offering superior hydration through premium products. The partnership with U.S. Soccer comes on the heels of an exciting start to 2024, as the BODYARMOR continues to innovate and find new ways to reach consumers across a variety of hydration occasions.

To learn more visit: www.drinkbodyarmor.com

ABOUT BODYARMOR SPORTS NUTRITION

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.

BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR Sports Drink is made with coconut water and contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, zero sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; BODYARMOR Flash I.V., the brand’s first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks offering consumers the ability to refuel and replenish on-the-go; and most recently, BODYARMOR ZERO SUGAR, a premium sports drink with ZERO sugar and ZERO grams of carbohydrates with NO artificial sweeteners, flavors or dyes.

POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.

ABOUT THE U.S. SOCCER FEDERATION

Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, we’ve aligned our efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster the best playing environments through quality of referees and coaches, increase DEIB and participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.