CHICAGO (July 17, 2023) – The U.S. Women’s National Team today announced collaborations with five unique brands to create limited edition apparel and accessories to celebrate the team’s participation in the FIFA Women’s World Cup 2023™. The collaborations, which were designed by a majority of women-owned and women-led brands, will intersect the worlds of fashion and sport through a unifying theme of support for the USWNT in the lead-up to its opening match of the tournament.
The collaborations will become available beginning today with global sportswear brand UNDEFEATED, while additional products from Samii Ryan, Mejuri, Stoney Clover Lane and RE—INC, which is owned and operated by FIFA Women’s World CupTM champions Tobin Heath, Christen Press, Megan Rapinoe, and Meghan Klingenberg, will launch each day during the rest of the week. The brands have combined their own unique elements with the USWNT crest and branded elements to create a special set of statement pieces in support of the team as it seeks to win an unprecedented third consecutive world championship and its fifth overall in Australia and New Zealand.
PHOTOS: USWNT Brand Collaborations
Monday, July 17 – UNDEFEATED
Tuesday, July 18 – Samii Ryan
Wednesday, July 19 – Mejuri
Thursday, July 20 – Stoney Clover Lane
Friday, July 21 – RE—INC
“We’re very proud to collaborate with these five brands to provide our fans with an additional way to express their support for the USWNT as the team takes the world’s biggest stage,” said Maribeth Towers, U.S. Soccer’s Vice President of Consumer Products. “Each brand brings a different element to the table, providing fans with an array of ways to bridge their love for the team with pieces from some of their favorite brands. The fact that most are women-owned businesses adds an element of empowerment and inspiration which our team also represents.”
Creating further impact and expanding campaign awareness, RE—INC and Samii Ryan were selected to be part of She’s Next in Fashion, Empowered by Visa. Established in 2022, the program provides women-owned small businesses and entrepreneurs in the fashion and beauty space with funding through grants, tools and resources needed to run and grow their business to thrive. She’s Next in Fashion builds on Visa’s ongoing commitment to address challenges women face by creating a more inclusive and connected digital economy through unique, impactful opportunities.
“Supporting women will always be in vogue. We are excited to team up with U.S. Soccer to shine a light and provide additional resources to these inspiring women-owned fashion brands so they can achieve their own goals,” said Mary Ann Reilly, Chief Marketing Officer of North America, Visa.
UNDEFEATED
The UNDEFEATED collection will consist of a special cut and sew capsule, including a t-shirt, crew neck sweatshirt and a hat. UNDEFEATED opened its doors in 2002 and are known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. From humble beginnings on La Brea with the first sneaker boutique of its kind, to becoming a cornerstone for the community — UNDEFEATED continues to honor the past and inspire/create the future of sportswear.
Samii Ryan
Samii Ryan’s collection will include an oversized tee, bucket hat, satin jacket, satin pant, and bodysuit. Samii Ryan is a women’s streetwear and lifestyle brand based in Los Angeles. Founded by Samii Ryan in 2017, the brand is inspired by nostalgia and growing up as a youth in the ’90s, while combining trendy silhouettes with a feminine streetwear twist.
Samii Ryan believes in the importance of imagination and creativity. Through pastel colors, fun graphics and memorable characters, Samii Ryan brings people back to their childhood. The brand ethos is kindness, positivity, and self-love while making fashion accessible and approachable to everyone.
Mejuri
Mejuri’s collection will consist of a necklace. Since being founded in 2015 by Noura Sakkijha, Mejuri has turned fine jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world.
Because jewelry is an expression of self, and how you show up in the world should have no limits. That’s why we work with trusted suppliers across the globe, using high-quality, responsibly-sourced materials to create pieces meant to last a lifetime—that feel like you.
Stoney Clover Lane
Stoney Clover Lane’s collection will include a bag and patches to personalize the bag. Founded by sisters, Stoney Clover Lane reimagines organization through a line of travel accessories designed to spark self-expression. As frequent fliers that love to keep things lighthearted and labeled, Kendall and Libby expanded the brand to include vibrant lifestyle and travel accessories to help customers stay organized on the go.
RE—INC
RE—INC’s piece will be a bandana inspired by the New Zealand and Australia night skies to complement their multi-piece “Written in the Stars” World Cup collection. In 2019, USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg and Christen Press founded RE—INC with the mission of making the world a more inclusive and equitable place for all. Since then, they’ve also built a growing global community of change makers bound by a fervor for progress and equity.
RE—INC offers eco-conscious gender-free fashion, creative goods, and a membership that invites anyone to join in the pursuit of boldly reimagining our world.
UNDEFEATED
UNDEFEATED is proud to partner with the U.S. Soccer Federation to celebrate the Women's World Cup and female athletes breaking barriers for the next generation. Soccer has been part of the UNDEFEATED DNA for the past 20+ years and we're excited to continue to empower women across the globe through recognition of this massive sport moment. -- UNDEFEATED
Samii Ryan
“Soccer has been a part of my life since I was a young girl and throughout high school. To be able to combine my passion for my brand with a sport I have so much love and respect for is an honor. This collaboration with the U.S. Soccer Federation is a full-circle moment and I couldn’t be more excited.” -- Samii Ryan, Founder & CEO
Mejuri
“Mejuri was created to flip the narrative in a traditional industry from traditional gifting to focus on women purchasing jewelry on their own terms. This premise of investing in yourself — and your community – is embodied within the U.S. Soccer Women’s Team every day when they show up on the field to advocate for gender equity, which is why we’re looking forward to uplifting them in any way we can." -- Noura Sakkijha, CEO and Co-founder
Stoney Clover Lane
“I attended the Women’s World Cup Finals in 2019 and was so inspired by seeing so many girls and women in the stands cheering for the USWNT. Watching all of these fans supporting their favorite teams and players was incredible. Now coming full circle, we are honored here at Stoney Clover Lane to be one of the partners this year.” – Kendall Glazer, Stoney Clover Lane Founder
RE—INC.
“We are thrilled to collaborate with U.S. Soccer to encourage entrepreneurism amongst athletes and to feature this collection, especially at such an extraordinary moment for not only the USWNT, but for women’s sports at large. The scarf symbolizes our unique and personal connection to soccer and a new era of allyship. We’re so grateful for this opportunity to salute the team and celebrate the World Cup.” -- Christen Press & Tobin Heath, Co-Founders & Co-CEOs