Soccer ForwardSoccer ForwardOpen CupOpen Cup
Volkswagen
Nike
Become An InsiderOfficial Store
Login
U.S. Soccer
  • National Teams
    USWNT
    USMNT
    Youth
    Extended
    USWNT HomeCurrent RosterUSWNT LINEUPS
    ScheduleStoriesUSWNT STATS
    USMNT HomeCurrent RosterUSMNT LineupsUnique USMNT Player number
    Schedule & TicketsStoriesUSMNT StatsUSMNT on tv
    Women
    Under-14 NDPU-15 GNTU-16 GNTU-17 WNTU-18 WNTU-19 WNTU-20 WNTU-23 WNT
    Men
    Under-14 NDPU-15 BNTU-16 BNTU-17 MNTU-18 MNTU-19 MNTU-20 MNTU-23 MNT
    Women
    U.S. WOMEN’S BEACH SOCCER NATIONAL TEAMU.S. WOMEN’S FUTSAL NATIONAL TEAMU.S. WOMEN’S CP NATIONAL TEAMU.S. WOMEN’S DEAF NATIONAL TEAM
    Men
    U.S. MEN'S BEACH SOCCER NATIONAL TEAMU.S. MEN’S FUTSAL NATIONAL TEAMU.S. MEN’S CP NATIONAL TEAMU.S. MEN’S DEAF NATIONAL TEAM
    Co-Ed
    Power Soccer National Team
  • Schedule & Tickets
    Schedule & Tickets
    Ticketmaster logo
    GROUP ORDERS FAQ
    TICKET FAN AND EVENT FAQ
    MOBILE TICKETING
  • Participate
    Home
    Coaching
    Refereeing
    Safeguarding Hub
    Health and Wellness
    Additional Resources
    Talent IdentificationFederation ServicesOrganization MembersGovernanceU.S. Soccer Alumni Club
  • Initiatives
    Soccer Forward
    Development Fund
    STRATEGIC VISION
    National Training Center
    SHEBELIEVES
    ONE NATION.
    ADAPTandTHRIVE
    Referee Abuse Prevention
Become An InsiderOfficial Store
U.S. Soccer
User profile icon
  • Soccer ForwardSoccer Forward
    Open CupOpen Cup
    Nike
    Volkswagen
Loading...

Go Deeper

Federation NewsCreate a World Class Organization

Related Stories

Federation News
May 2, 2024

U.S. Soccer Announces the Hiring of Two C-suite Executives


Federation News
April 29, 2024

U.S. Soccer and Mexican Football Federation to Pursue 2031 FIFA Women’s World Cup


Federation News
April 8, 2024

U.S. Soccer Breaks Ground on the Arthur M. Blank U.S. Soccer National Training Center

Go Deeper

Federation NewsCreate a World Class Organization

Related Stories

Federation News
May 2, 2024

U.S. Soccer Announces the Hiring of Two C-suite Executives


Federation News
April 29, 2024

U.S. Soccer and Mexican Football Federation to Pursue 2031 FIFA Women’s World Cup


Federation News
April 8, 2024

U.S. Soccer Breaks Ground on the Arthur M. Blank U.S. Soccer National Training Center

Latest Stories

On the Pitch
September 28, 2025

U.S. Open Cup Final Preview: History on Offer for Austin FC or Nashville SC

Open Cup
September 27, 2025

U.S. Open Cup Finalist Spotlight: Austin FC’s Hard Road to Date with Destiny


Open Cup
September 27, 2025

U.S. Open Cup Finalist Spotlight: High Hopes for Callaghan’s Tight-knit Nashville SC


On the Pitch
September 27, 2025

Gavin Beavers Replaces Diego Kochen on U.S. Roster for 2025 FIFA U-20 World Cup


On the Pitch
September 26, 2025

How Many USMNT Players Competed in Both FIFA U-20 World Cup and Senior World Cups?


Open Cup
September 26, 2025

Coaches Q&A: First-Year Bosses Eye U.S. Open Cup History for Austin FC and Nashville SC

Latest Videos

image
About U.S. Soccer
History
Governance
Sponsors & Partners
Careers
Media Services
How to report a concern
Fan code of conduct
Fan ticket and event faq
Contact us
Organization members
Federation Services
Brand Protection
Connect with us

Get unrivaled matchday access

App StoreGoogle Play Store
Join the team
Join the team
Join the team
Sign Up For Free
already an insider?Login
COPYRIGHT U.S. SOCCER 2025
ALL RIGHTS RESERVED
PRIVACY POLICY
CALIFORNIA PRIVACY RIGHTS
TERMS OF USE
ACCESSIBILITY
Federation News

U.S. Soccer Vice President Of Marketing Kay Bradley Named To Sports Business Journal’s Game Changers Class Of 2023

13th Annual Class of SBJ Game Changers Recognizes Women in Sports Who Are Leaders and Mentors in the Industry
July 24, 2023
Image
Image

CHICAGO (July 24, 2023) – U.S. Soccer Vice President of Marketing Kay Bradley has been named to Sports Business Journal’s 2023 class of SBJ Game Changers. The Game Changers program highlights women in executive roles who have brought new approaches and ideas to sports business, have been leaders on significant projects and programs, and who are leaders and mentors to other women in sports business. 

“It was an honor to have been nominated and I am thrilled to have been selected among such an amazing group of industry leaders,” said Bradley. “I have been fortunate to be a part of an organization that is ever evolving and continually pushing the boundaries of sport and have had the chance to collaborate with many incredible people who are dedicated to driving change and growing soccer. It's been an exciting ride and yet there is still so much opportunity ahead.”

The Game Changers Conference will take place on October 24 at the Marriott Marquis Times Square in New York. Launched in 2013, the Game Changers Conference examines the multiple ways women intersect with sports as athletes, executives and consumers. Past speakers have included former PepsiCo Chairman & CEO Indra Nooyi, Ally Financial CMO Andrea Brimmer, WNBA Commissioner Cathy Engelbert, U.S. Soccer President Cindy Parlow Cone, NBA Commissioner Adam Silver, and women’s sports pioneer Ann Meyers Drysdale.

"We’re thrilled and proud of Kay for this well-deserved recognition,” said ­Cone. “She is a great leader and oversees an array of important initiatives that are at the forefront of our connection to soccer fans in our country. We’re very thankful for all that she does, and we’re excited to have her join the list of inspiring women at U.S. Soccer who have earned this amazing honor.”

In her role, Bradley plays an integral part in how the federation and all its teams and properties – including the U.S. Women and Men's National Teams, Youth National Teams, and Extended National Teams – are perceived by fans and external audiences. Kay's responsibilities include driving the brand forward while overseeing U.S. Soccer's Marketing, Brand and Creative, and Content departments.

Bradley leads the charge in the development and execution of marketing campaigns for the USMNT and USWNT leading up to the world's biggest sporting events including the 2022 FIFA World Cup in Qatar and the 2023 FIFA Women's World Cup in Australia and New Zealand. In the lead-up to the 2022 Men's World Cup, U.S. Soccer launched its 'Only Forward / Solo Pa'lante' campaign, which highlighted the young, diverse and global-minded spirit of the USMNT as the team worked to change the way the world views American Soccer. Ahead of the 2023 Women's World Cup, U.S. Soccer launched 'Always Possible / Todo es Posible' which represents not being limited by predefined boundaries and taking the initiative to write one’s own future. The campaign represents the many voices of athletes and fans and the cyclical relationship of both inspiring each other.

She is also responsible for pushing forward fan initiatives that promote inclusion for all, including Fan engagement activations in collaboration with our strategic partners, and she led the launch of the Insiders loyalty program, which reimagined the way U.S. Soccer communicates with fans to invite moderate and casual fans into the fold beyond the teams' dedicated supporter groups.

Bradley joins Pinky Raina (2022) and Amy Hopfinger (2021) as U.S. Soccer staff to earn SBJ Game Changer awards, while Chief Legal Counsel Karen Leetzow also earned the honor in 2012 while serving as Deputy General Counsel at NASCAR.