NEW YORK and CHICAGO (April 17, 2023) – The U.S. Soccer Federation and leading global sports marketing agency SPORTFIVE have reached a multiyear partnership to help U.S. Soccer grow its media presence around the world.
As part of the partnership, SPORTFIVE will look secure international media distribution deals across television and digital platforms for U.S. Soccer’s teams and competitions everywhere outside of the United States, including the U.S. Men’s and Women’s National Teams (USMNT and USWNT).
The partnership also includes distribution for the SheBelieves Cup, a four-team women’s international tournament that is part of U.S. Soccer’s SheBelieves initiative to inspire and empower women and girls in sport and beyond, as well as the U.S. Open Cup, the oldest ongoing national soccer competition in the U.S. and the only official competition that is open to all professional and amateur teams affiliated with U.S. Soccer.
“We’re thrilled to partner with SPORTFIVE as we continue to increase the accessibility and reach for fans everywhere to support our U.S. National Teams,” said U.S. Soccer Chief Commercial Officer David Wright. “In addition, the opportunity to provide more access for fans globally to enjoy the U.S. Open Cup, SheBelieves Cup, and other U.S. Soccer properties is an important step forward in our continued media evolution.”
“U.S. Soccer is driving the growth of the sport across the country and is successfully positioning the United States at the forefront of international soccer,” said Neil Glat, Co-President, Americas at SPORTFIVE. “Soccer fans have an incredible demand for the sport and want to watch the best soccer competitions, wherever they are played. We are thrilled to be helping U.S. Soccer and its teams and competitions get additional exposure across international markets and provide even greater access to the very best of American soccer.”
SPORTFIVE is the world's leading agency for soccer rightsholders, with over 30 years’ experience providing services including marketing, sales, and rights management. In Europe, the agency is the lead marketing partner of more than 70 soccer clubs across all leagues and federations. Meanwhile, since 1993, SPORTFIVE has exponentially increased the value of Asia’s football federations and also works with select rightsholders in Africa.
In the United States, SPORTFIVE provides a range of services to domestic and international soccer entities across its variety of business lines, including Brand Consulting, Commercial Sales, Digital, Experiential & Production, and Media. Along with the U.S. Soccer Federation, some of the agency’s U.S. soccer partners include Atletico Madrid, Borussia Dortmund, FC Augsburg, Flamengo, New York City FC, Real Madrid TV, the USL, and a variety of teams participating in the UEFA Champions League and Europa League Qualifiers. The agency also represents top FIFA creators Jake “BFordLancer” and Mike Labelle as part of its growing digital creator studio and representation business.
Founded in 1913, the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years. During that time, the sport has grown tremendously at all levels. As U.S. Soccer looks towards the future, its mission is to make soccer the preeminent sport in the United States. With a long-term and strategic approach, U.S. Soccer aims to accomplish its mission by supporting its members to increase participation at the youth and adult levels, commercially grow the sport to reinvest back into the game, develop world class players, coaches, and referees to consistently win at the highest levels on the international stage and serve the fans by engaging with them in deeper and more meaningful ways. For more information, visit ussoccer.com.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence, and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the center of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Soccer, Golf, Esports, Motorsport, Handball, Tennis, Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.