U.S. Soccer Signs Three-Year Partnership Extension With KT Tape
KT Tape Supports the Recovery Needs of All U.S. Soccer National Teams; Partnership Has Been Ongoing Since 2014
CHICAGO (June 2, 2022) -- U.S. Soccer has announced a three-year partnership extension with KT Tape, making it the Federation’s official kinesiology tape supplier to support the recovery needs of all its National Teams.
Based in Utah and founded in 2008, KT Tape has revolutionized the sports performance industry with the introduction of the most advanced and recognized kinesiology tape and recovery products.
“We’re thrilled to extend our longstanding relationship with KT Tape,” U.S. Soccer Director of High Performance Rick Cost said. “KT Tape has been a great partner to us in ensuring that our athletes are consistently equipped with some of the most trusted kinesiology recovery tools available, and we’re proud to reach over a decade of continued collaboration through this agreement in the coming years.”
In addition to supplying the kinesiology tape needs of the U.S. Men and Women’s National Teams, Youth National Teams and Extended National Teams, KT Tape will meet annually with U.S. Soccer’s medical staff to increase product education and enhance collaboration.
“KT Tape is proud to continue to support the incredible athletes at U.S. Soccer on and off the field,” said KT Tape CEO & President Greg Venner. “We’re excited to contribute to a long-standing legacy of competitive excellence by helping all levels of players to succeed from youth to professionals.”
As part of the agreement, executed by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than 15 years, KT Tape will activate on-site at multiple U.S. Soccer matches this year, beginning with their presence at FanHQ on June 10 during the Men’s National Team match against Grenada at Q2 Stadium in Austin, Texas.
“Soccer United Marketing is proud to facilitate this multi-year relationship between U.S. Soccer and KT Tape,” said SUM EVP of Partnership Marketing, Jen Cramer. “We are excited to continue our partnership and look forward to working closely with KT Tape to provide recovery tools to our top athletes for many years to come.”
Widely popularized during the 2008 Olympics, KT Tape is an elastic sports tape designed to provide drug-free pain relief and lightweight support to muscles, tendons and ligaments while allowing for full range of motion. KT Tape is durable for multiple days of wear and resistant to water and sweat.
KT Tape and U.S. Soccer initially signed a multi-year agreement in 2014 which included the time period spanning the 2014 Men’s World Cup, the 2015 Women’s World Cup, and the 2016 Olympic Games in Brazil. The two organizations then signed a three-year partnership extension in 2017 which took U.S. Soccer through the 2019 Women’s World Cup and the 2020 Tokyo Olympic Games and Paralympic Games. Currently, U.S. Women’s National Team defender Kelley O’Hara is part of KT Tape’s Athlete Ambassador lineup.
“KT Tape is a wonderful brand to partner with,” said Kelley O’Hara. “Being a part of the KT Tape family means I have the best performance and recovery tools at my disposal to help me stay active and ready to perform on the field.”
Used by athletes across an array of sports and recognized as a leader in sports related drug-free pain and injury management, KT Tape’s mission is to develop breakthrough solutions to help enable athletes and fitness enthusiasts to perform at their best.
About U.S. Soccer
Founded in 1913, the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years. During that time, the growth of the sport has grown tremendously at all levels. As U.S. Soccer looks towards the future, its mission is to make soccer the preeminent sport in the United States. With a long-term and strategic approach, U.S. Soccer aims to accomplish its mission by supporting its members to increase participation at the youth and adult levels, develop world class players, coaches, and referees to consistently win at the highest levels on the international stage and serve the fans by engaging with them in deeper and more meaningful ways. For more information, visit ussoccer.com.
About Soccer United Marketing
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market), Leagues Cup, Campeones Cup and Concacaf Properties (Gold Cup™ and Concacaf Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.